Self-Publishing with Diane Phelps Budden

Ready to self-publish? It’s a challenging job, but this workshop will guide you through it. First tip? You’ll need to profile the target audience for your book. That information will drive everything about getting your book into the hands of potential buyers. Then we’ll discuss the steps to self-publishing a print book, and establishing distributors. We’ll consider both brick-and-mortar options and print on demand (POD). You’ll need an effective query letter or book proposal to contact these folks. Next, we’ll talk about producing an e-book. We’ll create a workable budget and other helpful tools to market your book to self-publishing sources. We will leave time to discuss the effects of the pandemic on the publishing industry and sales for your book.

Self-Publishing with Diane Phelps Budden is Tuesdays, September 15–29, 2020, 5:30 to 7:30 p.m. Arizona Time on Zoom. To learn more and register, visit our website at

Meet Your Instructor
Born and raised in Cleveland, Ohio, Diane Phelps Budden spent over 30 years in corporate and academic marketing in Michigan before moving to Sedona, Arizona, and launching Red Rock Mountain Press. She wrote and published the picture book "Shade; a Story About a Very Smart Raven", followed by "The Author’s Concise Guide to Marketing: How to Jumpstart Sales of Your Self-published Book" for first-time authors needing marketing skills. Responding to the need for a children’s non-fiction book about ravens, she researched and wrote "The Un-Common Raven: One Smart Bird" that received recognition as a Panelist Pick in the 2013 Southwest Books of the Year. Diane’s latest book is "Dear Hubby of Mine: Home Front Wives of World War II", a story told with loving letters her parents exchanged during the war set against the backdrop of the home front and battlefront. The author visits universities, libraries, and museums around Arizona to offer presentations, story hours and workshops about self-publishing.

About The Piper Writers Studio
The Piper Writers Studio is committed to supporting writers in every stage of their development by providing challenging, diverse and accessible educational opportunities. All classes are not-for-credit, and are intended for and open to the public. You do not need to be an ASU student to attend. Writers of all backgrounds, genres and experience levels are welcome. Discounts for students, senior citizens, individuals experiencing economic challenges and other groups are available for every class. To learn more about the Piper Writer Studio, visit our website at

Tuesday, September 15, 2020 - 5:30pm to 7:30pm
$25 and More
Tempe campus
Jake Friedman, Marketing and Outreach Specialist